• Maricich Health (AGAMREE)
  Led all Hispanic-market content and 360° campaigns for AGAMREE (Duchenne Muscular Dystrophy). Ensured brand consistency and legal compliance across all materials.
• Monks (Northgate González Market)
  Directed an 8-person creative team developing 360° campaigns for California’s largest Mexican supermarket. Managed social media, SEO, and TV/radio/OOH efforts.
• Conill (T-Mobile / Metro by T-Mobile)
  Led Hispanic advertising and social teams on national campaigns with Jayson Tatum and Karl-Anthony Towns. Wrote and directed social content with top influencers including Luis Fonsi and Lunay.
• FCB (Walmart)
  Created a top-performing Hispanic campaign featuring LeBron James’s mother, driving emotional connection and brand relevance.
• Cashmere (Google Play / Google TV)
  Oversaw multicultural launches for Google TV and Google Play, and directed creative for the League of Legends campaign.
• The Axis Agency (IPG)
  Won Spectrum pitch, created ALDI’s TV campaign.

Clients: Chevy (GM)
• In a brief timeframe, my team and I swiftly adapted and produced between 20 and 30 TV commercials for our client Chevy, culminating in one of the most successful campaigns in Chevy's history.

Clients: Revlon, Coca-Cola, Sprint, Fernet 1882 (Arg), Quilmes (Arg), Vodafone Europe.
• For two years, I served as the Creative Director for Revlon (Global) at the New York headquarters, responsible for overseeing all English-speaking markets, including South Africa, Australia, and the US.
• I also played a key role in winning the US Sprint pitch and contributed to a Coca-Cola project for the 2018 World Cup.

Clients: AT&T, FedEx Latam, Coca-Cola (US soccer), TECHO Latam.
• As the Creative Director for our client AT&T, I led a team of 15, pioneering the inaugural social media campaign for the Hispanic market in 2013. Within a year, we successfully grew the following from zero to 250,000.
• Additionally, I created the first-ever Coca-Cola soccer campaign tailored for the Hispanic market.

Clients: T-Mobile; Toyota; Procter & Gamble: Tide, Crest, Pampers, Head & Shoulders; Continental Airlines; Citibank, CVS.
• For five years, I played a pivotal role in elevating T-Mobile from the fourth carrier to the number one position.
• I served as the Creative Director for T-Mobile, leading a team of 12 writers, designers, and art directors.
• Together, we pioneered innovative advertising integrations within soap operas and soccer games, marking the first in T-Mobile's timeline. This resulted in one of the most successful projects for the company.

Clients: ComEd; American Family Insurance; Magnum Insurance; Royal Prestige; IBOT (Tourism of Illinois).

Clients: AlPunto Agency (Los Angeles, CA), LatinWorks (Austin, TX), Arteria (Puerto Rico).

Clients: Club River Plate; NAH Magazine; Kabul Rock Radio; DG Productions.

Clients: I-Sat; Infinito; Playboy; Venus; Space; Much Music and Retro Networks.

Clients: McDonald´s; Mitsubishi, Villa del Sur (Mineral Water).